Our Business Vision

Until now most eye-tracking companies focused their energies on developing products in the lab—treating fieldwork as an afterthought. Positive Science has a different point of view. We think participation in fieldwork is critical to developing better systems. We're just as technically minded as everyone else, but we're also not afraid to lace up our boots, role up our sleeves and get dirty in real-world situations. In fact, our commitment to customer projects has taken us all across the globe and even to one of the most isolated inhabited islands in the world.

When we're not out in the field, we're hard at work creating solutions that are as innovative as they are reliable. Our hardware is versatile and our custom design capabilities allow researchers to explore novel applications in all areas of eye tracking. Our software provides an affordable eye-tracking solution for the Mac OS platform that uses intuitive calibration and custom graphics.

So who is Positive Science? Positive Science was founded in 2006 as a result of a passion to develop an eye-tracking system for Mac OS. Since those early days, Positive Science has come a long way. We've had the pleasure of working with some of the country's foremost researchers on a broad range of eye-tracking projects.

Our products have allowed researchers to approach some of the most challenging eye-tracking situations. The continuous feedback loop with our clients keeps us nimble and pushes us to make better systems.

What does this mean for your projects? It means Positive Science will strive to deliver the results you're looking for, where you're looking for them. When you need eye-tracking in a dynamic environment, count on us to help you get the job done—from concept to execution.